Blog

The Lysol vs. Clorox Showdown: What 2 Legacy Brands Taught Us About Winning in the Age of AI Search

August 2, 2025 · 2 min read

Most brands are flying blind in AI search. We ran a full-spectrum LLM visibility analysis on Lysol and The Clorox Company and discovered that content, rankings, and relevance have fundamentally changed. Learn why presence isn't dominance, how sentiment is the new SEO, and the three crucial experiments you need to run to stay visible in a world where AI is listening to everyone but you.

Cheil UK and AI startup Spotlight forge strategic partnership to power brand discovery in the age of AI

July 30, 2025 · 1 min read

Together, the agency and AI startup are arming brands with proprietary tools to stay competitive as search becomes conversational, generative, and model-led.

How to replace your data analyst with Cursor and AI (in 20 minutes)

July 29, 2025 · 1 min read

Learn how to replace hours of manual data analysis with Cursor + AI in just 20 minutes. This guide shows you how to connect your database, give AI context, and instantly generate actionable insights—no data analyst required.

Built to Be First: The Cognitive Science Behind LLM Visibility

July 20, 2025 · 1 min read

In a world where Large Language Models like ChatGPT, Claude, and Gemini are the new gatekeepers of digital relevance, this article explores why brand visibility is no longer earned — it's inferred. Learn how cognitive science, machine logic, and content structure now decide whether your brand gets seen... or forgotten.

LLM visibility AI SEO brand relevance ChatGPT marketing cognitive bias answer engine optimization digital strategy machine learning future of search content strategy

The Biggest Shift in Brand Visibility Since the Internet — And No One’s Ready

July 15, 2025 · 1 min read

Search is dying. This article exposes how AI-generated answers are quietly replacing traditional discovery and why brands that don’t teach the model their name risk disappearing from the conversation entirely.

AI trust LLM citations ChatGPT marketing brand visibility generative search conversational AI citation-based trust digital strategy Spotlight platform Stanford HAI KPMG AI report Gartner AI research brand recall AI marketing future of search memevoked branding model readability structured content authority sources brand storytelling

ChatGPT Search Inspector: How We Peek Behind the AI Curtain

June 29, 2025 · 1 min read

Learn how ChatGPT Search Inspector, a free Chrome extension built by Spotlight, reveals the web searches and sources ChatGPT uses—helping brands boost their visibility in AI conversations.

From SEO to AEO: Winning in the New Age of Answer Engines

June 11, 2025 · 1 min read

As AI replaces traditional search, this post explores why brands must shift from SEO to Answer Engine Optimization (AEO) to become the trusted source LLMs cite—before they disappear from the conversation entirely.

SEO AEO Answer Engine Optimization generative AI ChatGPT marketing brand authority digital strategy AI marketing LLM visibility conversational AI search disruption content architecture citation strategy future of search AI-powered discovery structured content share of answer AI brand strategy Bain research marketing transformation

LLMs vs Search: The Coming Battle for Consumer Attention

June 10, 2025 · 1 min read

As consumers gravitate toward faster, simpler experiences, this post explains why the shift from traditional search to AI-powered answers is accelerating—and why brands must adapt now to stay ahead.

How Chatbots Are Quietly Becoming the World’s Biggest Salespeople

June 9, 2025 · 1 min read

As AI assistants evolve into transactional agents, this post explores how embedded payments and conversational interfaces are collapsing the customer journey—forcing brands to rethink digital commerce for a world where the storefront is a conversation, not a destination.

The Wild West Is Back: Why 2025 Feels Like 2003 All Over Again

May 28, 2025 · 1 min read

The AI search revolution of 2025 mirrors the SEO gold rush of 2003. Early movers are building empires while competitors wait. Don't miss the GEO opportunity.

The Agent Economy Is Here: Why AI Brand Perception Will Determine Your Market Position

May 21, 2025 · 1 min read

Discover how the rise of AI agents is reshaping consumer behavior—and why your brand’s perception in AI-driven platforms like ChatGPT and Gemini will define your market position.

AI Blind Spots: Why Startups Get Left Out of AI Answers — and What You Can Do About It

May 14, 2025 · 1 min read

Why startups get overlooked in AI-generated answers — and how to earn visibility in ChatGPT, Perplexity, and Gemini before the space gets crowded.

Google's AI Overviews Cut Clicks by 34.5%

May 6, 2025 · 1 min read

New Ahrefs study reveals Google's AI Overviews significantly reduce website traffic, contradicting Google's claims and raising concerns for publishers as clickthrough rates continue to decline.

Using AI? You need this Chrome Extension

April 26, 2025 · 1 min read

If You Work in Brand, Media, Insight or CX — You Need This Chrome Extension Like You Need Air

AI Chatbot Market Share: April 2025

April 22, 2025 · 1 min read

A comprehensive analysis of the conversational AI market, revealing ChatGPT's dominance and the rapid growth of emerging competitors.

AI is Replacing Traditional Search

April 21, 2025 · 1 min read

This blog explores the growing shift from traditional search engines to AI tools like ChatGPT, highlighting usage trends, future projections, and demographic insights. It also outlines what this transformation means for brands and how businesses can adapt their strategies to stay visible in an AI-driven search landscape.