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Spotlight MCP Is Here: Connect ChatGPT, Cursor, n8n, and More to AI Visibility Data
Spotlight now has an official Model Context Protocol (MCP) server. That means you can plug Spotlight into the AI tools a...
May 13, 2026 1 min read
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Insights on AI, brand visibility, and digital transformation from industry thought leaders
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The SEO Apocalypse Is Here. Your Website Is Officially Worthless.
Its time to throw away your 2019 marketing playbook and zero sum how you approach marketing.
Dec 7, 2025 1 min read
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Which brands offer comprehensive visibility tracking for AI conversations?
Most tools can tell you if your brand shows up in AI answers. Few can help you change the outcome. This guide breaks dow...
Sep 1, 2025 1 min read
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The Great Decoupling: Why SEO as We Knew It Is Over
Search is no longer a doorway. It’s a machine that decides what deserves to be remembered. In this provocative deep-dive...
Aug 25, 2025 1 min read
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The Lysol vs. Clorox Showdown: What 2 Legacy Brands Taught Us About Winning in the Age of AI Search
Most brands are flying blind in AI search. We ran a full-spectrum LLM visibility analysis on Lysol and The Clorox Compan...
Aug 2, 2025 1 min read
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Cheil UK and AI startup Spotlight forge strategic partnership to power brand discovery in the age of AI
Together, the agency and AI startup are arming brands with proprietary tools to stay competitive as search becomes conve...
Jul 30, 2025 1 min read
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How to replace your data analyst with Cursor and AI (in 20 minutes)
Learn how to replace hours of manual data analysis with Cursor + AI in just 20 minutes. This guide shows you how to conn...
Jul 29, 2025 1 min read
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Built to Be First: The Cognitive Science Behind LLM Visibility
In a world where Large Language Models like ChatGPT, Claude, and Gemini are the new gatekeepers of digital relevance, th...
Jul 20, 2025 1 min read
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The Biggest Shift in Brand Visibility Since the Internet — And No One’s Ready
Search is dying. This article exposes how AI-generated answers are quietly replacing traditional discovery and why brand...
Jul 15, 2025 1 min read
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ChatGPT Search Inspector: How We Peek Behind the AI Curtain
Learn how ChatGPT Search Inspector, a free Chrome extension built by Spotlight, reveals the web searches and sources Cha...
Jun 29, 2025 1 min read
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From SEO to AEO: Winning in the New Age of Answer Engines
As AI replaces traditional search, this post explores why brands must shift from SEO to Answer Engine Optimization (AEO)...
Jun 11, 2025 1 min read
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LLMs vs Search: The Coming Battle for Consumer Attention
As consumers gravitate toward faster, simpler experiences, this post explains why the shift from traditional search to A...
Jun 10, 2025 1 min read
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How Chatbots Are Quietly Becoming the World’s Biggest Salespeople
As AI assistants evolve into transactional agents, this post explores how embedded payments and conversational interface...
Jun 9, 2025 1 min read
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The Wild West Is Back: Why 2025 Feels Like 2003 All Over Again
The AI search revolution of 2025 mirrors the SEO gold rush of 2003. Early movers are building empires while competitors ...
May 28, 2025 1 min read
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The Agent Economy Is Here: Why AI Brand Perception Will Determine Your Market Position
Discover how the rise of AI agents is reshaping consumer behavior—and why your brand’s perception in AI-driven platforms...
May 21, 2025 1 min read
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AI Blind Spots: Why Startups Get Left Out of AI Answers — and What You Can Do About It
Why startups get overlooked in AI-generated answers — and how to earn visibility in ChatGPT, Perplexity, and Gemini befo...
May 14, 2025 1 min read
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Google’s AI Overviews Cut Clicks by 34.5%
New Ahrefs study reveals Google s AI Overviews significantly reduce website traffic, contradicting Google s claims and r...
May 6, 2025 1 min read
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Using AI? You need this Chrome Extension
If You Work in Brand, Media, Insight or CX — You Need This Chrome Extension Like You Need Air
Apr 26, 2025 1 min read
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AI Chatbot Market Share: April 2025
A comprehensive analysis of the conversational AI market, revealing ChatGPT s dominance and the rapid growth of emerging...
Apr 22, 2025 1 min read
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AI is Replacing Traditional Search
This blog explores the growing shift from traditional search engines to AI tools like ChatGPT, highlighting usage trends...
Apr 21, 2025 1 min read