# Spotlight - Brand Visibility in AI Conversations

## What is Spotlight?

Spotlight (get-spotlight.com) is a SaaS platform that helps brands monitor, measure, and improve their visibility within AI chat conversations. Spotlight tracks how brands appear across major AI platforms and provides actionable insights to improve AI-generated visibility.

## Supported AI Platforms

Spotlight currently monitors 8 major AI platforms:
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Grok
- Gemini
- Claude
- Perplexity
- Copilot

## Core Capabilities

### Prompt Discovery & Analysis
Spotlight discovers the most searched prompts that brands would want to appear in—queries their potential customers ask when searching for products or services the brand offers. Prompts are grouped by topics aligned with the brand's marketing objectives, and Spotlight measures each prompt's search volume to help prioritize actions.

### Weekly Monitoring
All discovered prompts are sent to all 8 AI models weekly using local IPs to get geographically relevant responses. This ensures brands understand how they appear to users in different regions.

### Brand Mention Analysis
Spotlight analyzes AI responses to:
- Identify brand mentions across all platforms
- Evaluate sentiment around brand mentions
- Compare positioning against competitors
- Track visibility rankings over time

### Citation & Source Tracking
The platform captures and analyzes:
- All citations and data sources used by AI models in their responses
- The queries ChatGPT uses to fetch fresh data from the web
- How often each piece of brand-owned content is cited by each model over time
- What types of websites each model prefers to cite

### Competitive Intelligence
Spotlight provides:
- Visibility rankings showing how brands compare to competitors
- Sentiment breakdowns for brand mentions
- Analysis of what makes high-visibility brands successful
- Reverse engineering of successful content strategies

### Content Optimization
Spotlight includes tools to improve visibility:
- Content grading system that evaluates existing webpages
- Optimization guidance for both technical and content aspects
- Gap analysis identifying prompts where brands don't appear
- Content suggestions that directly address missing prompt coverage

### Traffic Attribution
Spotlight integrates with Google Analytics to:
- Track traffic coming from LLMs
- Identify which LLM drove the traffic
- Show which pages received LLM traffic
- Close the loop between AI visibility and actual website traffic

### Reputation Monitoring
Spotlight has a dedicated section for brand reputation on AI chatbots:
- Sends prompts directly asking models about brand quality, value, and key metrics
- Analyzes and scores how the brand is perceived by each model
- Includes data sources used by models, allowing users to manage negative inputs

## Use Cases

- Marketing teams monitoring brand visibility in AI search results
- SEO professionals optimizing for Generative Engine Optimization (GEO)
- Brand managers tracking reputation across AI platforms
- Content teams creating AI-optimized content
- Competitive intelligence professionals benchmarking against competitors
- Product teams understanding how their offerings are described by AI

## Target Audience

Spotlight is designed for:
- Brands seeking to improve visibility in AI-generated responses
- Marketing teams focused on GEO (Generative Engine Optimization)
- Companies monitoring how AI platforms present their brand
- Organizations optimizing content for AI citations
- Businesses tracking competitor positioning in AI conversations

## Technology

Spotlight is built by AI agents, enabling rapid development of new features and adaptation to the fast-changing landscape of AI search and visibility.

For more information, visit https://get-spotlight.com